About PPR

Pace Public Relations (PPR) is a full-service media relations and communications agency. At PPR, we strategically customize & tailor each client’s publicity plan and PR campaign to meet their specific goals while maximizing their media exposure. Specializing in television, radio, print and web placements, PPR is the direct conduit for clients with press that they want and need to attract. If you’re looking for placements in broadcast media, Pace Public Relations can help you get there! 

As a former print reporter and television producer, PPR’s president Annie Pace Scranton knows what it takes to ensure that each client is effectively pitched to the media. Beyond strategizing an outreach plan, Annie has built a core relationship with key members of the press, and individually fields requests every single day to help fulfill their booking needs. As a top PR firm, we’re not only able to promote you and your product directly, but we’re also able to plug you into fast-changing and breaking news stories by making you the go-to expert in your industry.

At PPR, we don’t just specialize in just one type of client; we have a diverse client list that allows us to provide the press with out-of-the-box segment ideas and story pitches across multiple fields. Each client is guaranteed personalized attention and consistent communication. 

To learn more about our PR services, reach out to Pace PR online or give us a call at 212-254-4730. Otherwise, learn more about our amazing team of PR women below! 


Annie.Scranton
Founder and President

Expertise: Business Development, Management, Strong Broadcast Television Contacts, Strategy + Execution

Since Annie started Pace PR as a solopreneur in 2010 the company has grown out of her studio apartment with one employee (herself!) into a multi-million dollar business with more than 40 clients spanning the globe and ten employees in multiple office locations. She’s loved the journey and enjoys working with all of her colleagues and clients, even if it’s remotely for right now.

Prior to forming PPR, Annie worked for nearly a decade as a seasoned television producer, booking for major networks such as CNN, Fox News, CNBC, MSNBC & ABC. TV is definitely a speciality of Annie’s, combining her unique understanding of behind-the-scenes television producing, alongside her unparalleled list of contacts. Pace PR has multiple clients on national + local TV every single day, including CNBC, Fox News, HLN, MSNBC, Fox Business Network, Bloomberg TV, and many others.

Highlights of client work include working with travel company darling Away in its first two years of business, assisting with media relations efforts and landing numerous Tier 1 placements for the brand and its founders. One of her most interesting clients was Jeff Ashton, the prosecutor in the highly-publicized Casey Anthony trial. Annie secured him multiple, sought-after interviews upon the end of the trial and Ashton’s retirement, which ultimately resulted in a New York Times bestselling book, Imperfect Justice, which Annie coordinated with her good friend Lisa Sharkey at HarperCollins. They were all thrilled when Lifetime called to make it into a made-for-TV movie starring Rob Lowe.

Annie also spends time speaking on the topics of PR, women in business and the importance of personal branding. Recent conferences and events she has spoken at include Hopperx1 New York City 2019, DIG South Tech Summit 2019 and Startup Grind Global Conference 2020. She will also be speaking at INBOUND 2020 later this year.

In 2019, she also spoke at the Women Impact Tech Conference, where she honored and humbled to introduce keynote Arianna Huffington, who couldn’t have been lovelier and has left an indelible mark on Annie!

Annie has also had experience writing for various outlets, including the Asbury Park Press, Huffington Post, Law360, PR News and many others. She’s also recently been enjoying talking on different podcasts about her entrepreneurial journey.

Annie is a graduate of Smith College where she served as the Editor-in-Chief of the weekly newspaper, The Sophian. She also received her Masters in Public Relations from New York University in 2018 and taught Introduction to Media Relations for one year at Hofstra University. She has given numerous guest lectures at various universities in and around NYC. Annie also recently served on the Board of Directors for the New York Smith College Club and the Executive Committee for the Catholic Big Sisters & Big Brothers. She is also a member of the New York Women in Communications, The Step Up Network and Ladies who Launch.

Annie and her husband Michael live in Manhattan and are raising their adorable young daughter Rose. In her free time (which isn’t much) Annie enjoys puzzles, audio books and riding her Peloton.


Rose Levy
Senior Vice President

Expertise: Thought Leadership, Strategy Development, Media Relations, Brand + Message Development, Management

Rose has vast experience leading public relations programs for a diverse range of established companies and fast-growing startups across myriad industries and has generated significant exposure for brands across a broad range of influential media.

As SVP at Pace Public Relations, Rose oversees the media relations programs for the entire agency’s roster of clients, assembling the best account team for every client, hiring talent and fostering staff growth all while securing high-level opportunities and developing new ways to enhance client profiles through the media. From strategic counsel and planning to execution, she advises clients on public relations, brand development, company vision, thought leadership and issues management. Internally, Rose is responsible for enhancing strategic processes agency-wide and guides many projects, from top-level initiatives to new-business pitches, across all sectors at PPR. Rose is passionate about people and takes an active role in supporting the growth of agency talent. She loves building first-rate teams that deliver the highest quality and quantity of work and have fun doing it.

Prior to joining PPR, Rose served as Director of Corporate Communications at Refinery29, where she managed the digital media company’s corporate communications and media engagement strategies. Earlier in her career, Rose spent nearly a decade building strategic PR campaigns and product launches for various consumer technology companies, startups, nonprofits, and influential media companies. Rose graduated from The George Washington University with a double major in English and Spanish and currently lives in Brooklyn with her husband and daughter.

 


Lindsay.Ferraro Bennett
Vice President

Expertise: Lifestyle PR, Thought Leadership, Strategy Development, Media Relations, Brand + Message Development, Management

Lindsay is a public relations executive bringing more than 15 years of longstanding relationships and results-driven work within the luxury, lifestyle, fitness, food/beverage, travel, health/wellness and publishing industries to Pace Public Relations.

Her experience as a corporate communications professional at international media companies including American Express Publishing and Bauer Media Group has enabled her to build a trusted reputation within the media industry and a high-level network of editor-in-chiefs, senior level journalists and influential members of the media. Working at various agencies to lead PR campaigns for major brands such as Buick, Away and Hint as well as small enterprises such as Saffron Road, HEX Performance, No Cow and Lagree Fitness has helped her to develop a deep understanding of the media and 360-storytelling approach that is effective across a diverse portfolio of clients.

At Pace PR, she works with all teams to develop thoughtful media strategies and effective positioning for founders and executives, personalities and companies through high-value feature pieces and consistent placements.

A graduate of the University of Maryland, Smith School of Business (and a former collegiate cheerleader!) Lindsay is a mom of two toddlers and needless to say, she is a multi-tasker extraordinaire with a passion for PR.


Alix.Abbamonte
Account Director

Expertise: media relations; lifestyle; professional services (psychiatry, legal, real estate, etc.)

After years as a television producer, Alix leveraged her extensive media knowledge into a successful PR career. Specializing in media relations for clients in lifestyle and professional services, Alix brings a unique outlook and creative edge to her role as Account Director at Pace Public Relations. Alix routinely places clients in top tier print and digital outlets including Good Housekeeping, Hello Giggles, Romper, Daily Beast, USA Today and CNN Underscored, as well as broadcast and online streaming channels as CBS, CBSN, Cheddar, Newsy, Fox News, WPIX, Fox 5 and many more.

Alix was hired as PPR’s first employee in 2011 and has built her career with the agency, consistently placing clients in the press with great success. Alix manages multiple accounts, focusing on print and broadcast outreach, launching new products/businesses, and developing pitches and content for her accounts. She is also the Director of Fun at PPR, reminding us to take a minute and enjoy our success as a team.

Alix graduated from the University of Delaware and currently lives in Manhattan, but is constantly grappling with when is the right time to move to Connecticut.

 


Anna.Walsh
Account Director

Expertise: Book PR, media relations, Non-Profit, Op-Eds, Cannabis / Psychedelics

Anna’s 17 years of experience in public relations began as an in-house book publicist at Random House where she worked with major authors including, TKTKTKTK. Currently, as Account Director at PPR, Anna leads the books division, in addition to working with clients across a host of verticals including: politics, health & wellness, insurance, startups, nonprofits, professional services, cannabis, healthcare, education, travel, and social enterprises.

Anna is responsible for the ongoing management and development of a range of tactics for clients using traditional, broadcast and social strategies, including media relations, brand and message development, surveys, and special events. With a specialty in placing opinion pieces in tier-1 publications, Anna advises on op-ed strategies for all of PPR’s clients. She has secured recent major features in Forbes, The Hill, Business Insider, Fortune, Reuters, CBS Saturday Morning, USA Today, CNET, and many more. A graduate from Hamilton College, Anna currently lives in New Jersey with her husband and two young boys.

 


Natalie.Medved
Senior Account Executive, Head of Broadcast

An award-winning public relations professional, Natalie is the lead executive on the Broadcast team at PPR. She started at PPR as an intern in 2016 and has focused on broadcast outreach for clients since day one, building her specialty and network of contacts along the way. Currently, Natalie manages the day-to-day pitching to cable broadcast networks and news radio stations for clients in the areas of politics, business, law, and healthcare. A recipient of 2018’s PRNews Rising PR Star award for her work in propelling clients’ presence in the media, Natalie books multiple clients on national + local TV every single day, including MSNBC Morning Joe, Fox News, Fox & Friends, ABC Good Morning America, NBC Nightly News, among many others. In addition to broadcast, Natalie has had success in securing placements in publications such as Business Insider, Newsday, Reuters, Shape, and more.

Natalie is an alumna of Pennsylvania State University where she received a Bachelor’s Degree in Public Relations and worked as a producer at local radio stations The B 94.5 FM, WOWY 97.1 FM, and Eagle 98.7 FM.

 


Maya.Lindsay
Senior Account Executive

Maya Lindsay, Senior Account Executive at Pace Public Relations, is an integral member of the firm’s business and financial division. She started her public relations career in 2015 at the New York State Society of CPAs, securing press for the Society’s events, conferences, and its members working in the financial and business fields. She consistently secures coverage in major outlets including Yahoo! Finance, CNBC, Bloomberg Tax, Financial Advisor Magazine, and CBS New York, among others. Prior to her professional career in New York City, she interned at Gregory FCA Communications in Ardmore, PA and Jenna Communications in Philadelphia, PA specializing in the commercial real estate and lifestyle sectors during her college career.

Maya graduated from Central Penn College with a B.S. in Corporate Communications and Arcadia University with a M.A. in International Public Relations. Maya is originally from Philadelphia, but currently lives in Brooklyn.

 


Kara.Delos.Reyes
Senior Account Manager

Kara Delos Reyes is a Senior Account Manager at PPR, where she manages several accounts on the Lifestyle team. Kara has 13 years of experience in public relations, communications, and media relations, working with a wide range of clients in nonprofit, fashion, lifestyle, beauty, healthcare, and the arts. She strives to provide her clients with innovative ideas, strategic branding, profitable promotions, and event execution. With a degree in journalism, Kara prides herself on creative writing that is engaging and relevant, and keeps her clients top of mind within the media. Major campaigns she’s lent her expertise to include: Flash Pack, The Collective Child, Frank And Oak, RealSelf, Arts Brookfield, SKINDINAVIA, PETA, Deux Lux, Aviation American Gin, Budget Travel Magazine, amfAR, Onassis Clothing, Museum of Sex, and Susan G. Komen, just to name a few.

 


Kara Ryan
Account Executive

As an Account Executive at Pace Public Relations, Kara works primarily with Pace’s legal clients, as well thought leaders and workplace experts. Prior to joining Pace, Kara worked across multiple industries ranging from commercial real estate development to transportation, which now allows her work cross-functionally on all of Pace’s client industries. Kara continues to build strong media relationships with outlets all over the Northeast, and has secured recent placements in such outlets as The Wall Street Journal, Forbes, The LA Times, The International Business Times and US News and World Report.

 

 

 

 


Erika Lopez
Account Executive

Erika joined the PPR team in September 2019 and primarily focuses on clients in the lifestyle space including Hint, RealSelf, Saffron Road, Restoreapet, and Jet It. As Account Executive, Erika assists in all aspects of client work including creating public relation strategies to support client initiatives, pitch writing and press outreach. Erika consistently secures top tier coverage across business and consumer media with recent placements in Refinery29, The New York Times, The Washington Post, PopSugar, and CNN Business. Erika began her career as a literary publicist and social media coordinator for a PR agency in Westport, CT for three years, supervising media campaigns, book tours and social media accounts for several diverse authors. She is a graduate of Marist College where she received a Bachelor’s Degree in English with minors in Psychology and Literature. She currently lives in Greenwich.

 

 

 


Grace.Wilson
Account Executive

Grace joined the PPR team in January 2020 and focuses on pitch writing for clients including major business media outlets, an experimental medicine startup, and a female-founded nonprofit. Grace has secured placements in local newspapers and on local TV news as well as national sites such as CNBC.com, The Daily Beast, and Consumer Affairs. She has worked in journalism, having written for Mother Jones online, and more recently worked for a corporate advisory firm where her clients included Facebook and Cisco. She is a graduate of Boston University.

 

 

 


Susan ScrantonSusan.Scranton
Principal Marketing Advisor

Susan coordinates new business by conducting targeted outreach to prospective clientele. Her varied background in sales, retail, education and interior design enable her to cast a wide net whilst courting new clients. A graduate of Pace University, Susan’s people skills and sunny demeanor are invaluable at PPR. She is also the founder’s mother and a trusted advisor.


      

 

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