2017 Changed the Media Landscape, Here’s What We Learned

As we head into the new year, now is the time to look back on the whirlwind that was, and still is, 2017. But despite the polarizing political landscape, disturbing sexual misconduct allegations, and more, the year has presented an opportunity for growth for those of us in the media industry…

In the age of Trump, reacting to day-of news has taken on a whole new meaning. But at Pace Public Relations, not only did we adjust to the changes in television, digital, and print landscapes, but we excelled at placing our clients for day-of news stories, feature stories, op-eds, and more.

Below are some of the highlights of our year, in terms of clients, and PPR itself:

  • Growth of PPR; the PPR team nearly doubled with the additions of Rose Levy, Senior Director, Alix Abbamonte, Consultant, and Anna Walsh, Consultant, this year.
  • TV Placements; as a PR company that specializes in television, it was no surprise that we continued to receive placements regularly on cable news programs, from MSNBC’s Morning Joe and FOX & Friends to All In With Chris Hayes and CNBC’s Closing Bell, with clients appearing on TV on a daily basis.
  • Print and Digital Features; this past year, PPR began working with several clients in the cryptocurrency space, including ConsenSys and SingularDTV. Not only have we made inroads with leading journalists covering cryptocurrency, but have received placements in high-profile outlets including Business Insider, MIT Tech Review, Fast Company, and International Business Times, to name a few.
  • Leader in Lifestyle Outlets; in addition to day-of news, PPR secured placements for a wide range of clients in top-tier outlets such as USA Today, Wall Street Journal, Fast Company, New York Times, and Washington Post.

As we head into 2018, we at PPR are looking forward to how we can continue our journey of adapting to ever-changing media, and achieving success with media and clients alike…

—By Caroline Kropke, Pace Public Relations

 

 

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