PPR Blog

How to Succeed at Your First PR Internship

You’ve been working hard at school for the past several months and now the time has come for you to put those theories you’ve read about to the test. You’ve landed your first internship! Although you pay attention in class and have worked summer jobs before, you may be questioning your abilities.

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How a PR Pro Navigates the Newsroom to Help Grow Your Business

Even with the advent of streaming media for handheld devices, podcasts, Artificial Intelligence, and subscription services, television remains a key content driver. As a former network news producer with eight years’ experience in this rough-and-tumble fast-moving business, let me take you inside a working newsroom and show you how it all comes together, and how an established PR professional can help raise your profile and save your hide when things unexpectedly fall apart.

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Honored to be Named a ‘Rising Star’ in PR

I was honored to be named a 2018 PRNews’ Rising Star for the 30 & under awards at the National Press Club in Washington, D.C., for my successes with Pace PR. Of course, it was tremendously flattering to be nominated by my company, and see the level of investment put forth on behalf of submitting my hard work with campaigns, but this was also a nerve wracking moment for me.

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As Democrats raise the stakes to impeach President Trump, constitutional attorneys are in a prime position to get booked on national TV. Now’s the time to dust off your CV because networks aren’t just reporting today’s news, they’re simultaneously preparing their future coverage. A story this size and magnitude means they’re looking to widen their circle of experts. They want new dynamic voices and opinions. If this sounds exciting, but daunting, here’s my advice as an industry insider to navigate the competitive landscape and get that seat at the table:

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The Changing Media Landscape

In a meeting this week, my colleagues and I had a conversation with our client about the changing media landscape. The discussion arose as we spoke with one of their team members in London about the Brexit media saturation the UK is undergoing and how it’s quite similar to the way news has been covering President Trump since the 2016 election.

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What PR Agencies are Looking for in an Intern

I recently had the opportunity to interview potential summer interns and it wasn’t long ago that I was an intern. I read through intern applicants’ writing samples, looked over their resumes and spoke with them about their experience as well as their aspirations.

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Why Finding a Mentor is Part of Building a Career

You always hear professionals that have been in their industry for 20+ years, reflect on their early stage mentors. Whether it be someone in your company, an advisor at your college or an inspirational figure in your life, mentors teach you a lot about navigating what can feel like treacherous waters.

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Why You Should Be Obsessed With What You Do

An article appeared in the New York Times in mid-January called “Goodbye New York. Andrew Moss is Leaving the Magazine He Has Edited for 15 Years.” In the exclusive interview, Andrew Moss reflects on why he decided to leave New York Magazine after working there for over a decade.

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Three Things I Learned From a Day with PR News

Last Friday, three members of our PPR team were given the opportunity to attend a writing conference sponsored by PR News in Washington, D.C.. The conference was at the National Press Room, and it lasted all morning. As a public relations professional, writing is a critical skill that ultimately needs to be perfect if you want to progress in the field.

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Why Education and “Learning on the Job” Meet in the Middle

I was recently asked to speak at my alma mater and talk about my experiences as both a student and a PR professional. I immediately felt nervous and began to scramble for memories I could reflect on; memories of substance that could, in fact, be a teachable moment. As a college student, you feel every ounce of anxiety as the impending graduation date sneaks up on you and you question whether the knowledge you’ve gained has effectively prepared you for what’s to come.

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