If you’ve been following me on social media, you know that I was recently out in Las Vegas for the 2015 Consumer Electronic Show in Las Vegas. It was my first time at the conference and it did NOT disappoint.
A week in Vegas is a very long time for anyone, but for me – someone who loves to gamble – it was an especially long trip! The good news is that CES kept me busy from morning to night and there were even a few nights where we had an early dinner and went to sleep. Keeping New York hours will do that to you when you’re on the West Coast.
My first priority was to help my client, Trident Case, secure some press coverage. I was successful as Fox 5 Las Vegas stopped by their booth and taped a really great interview with the COO, Wendell Daniel. This was Trident’s fourth year at CES and the piece focused on the return on investment in attending year after year. For Trident Case, CES pays off in dividends. You can watch the piece here: http://www.fox5vegas.com/story/27787252/companies-see-unmatchable-return-on-investment
The next priority on my list was to meet with the spokesperson of PPR’s newest client, Lassy Project. John Guydon is the spokesperson and he is a super cool, funny and charismatic guy. Most importantly, he’s doing very important work. Lassy Project is an app that sends out alerts to users every time a child goes missing in your community. Lassy has helped to find missing kids and is something so simple that every single person should have on their phone. We were able to talk about strategy at CES and also the importance tech plays in the role of recovering missing children.
Third, my next priority was to schmooze, schmooze, schmooze. I met with so many great journalists including the lovely Liz Claman from Fox Business, and Jim Thomas from the Weather Channel. Face to face meetings are so important in my line of business and I’m sure these meetings will lead to some great bookings for my clients.
Lastly, I was able to meet some potential great new clients for PPR. CES is all about talking to as many people as possible – and you all know what a yapper I can be … my voice is a little hoarse now from all the chatting (and screaming on the Blackjack table!).
Now it’s back to the office, back to work and back to my wonderful clients!
Written By: Annie Scranton