Pace Public Relations (PPR) is a full-service media relations and communications agency. At PPR, we strategically customize & tailor each client’s publicity plan to meet their specific PR goals while maximizing their media exposure. Specializing in television, radio, print and web placements, PPR is the direct conduit for clients with press that they want and need to attract.
As a former print reporter and television producer, PPR’s president Annie Pace Scranton knows what it takes to ensure that each client is effectively pitched to the media. Beyond strategizing an outreach plan, Annie has built a core relationship with key members of the press, and individually fields requests every single day to help fulfill their booking needs. At PPR, we’re not only able to promote you and your product directly, but we’re also able to plug you into fast-changing and breaking news stories by making you the go-to expert in your industry.
At PPR, we don’t just specialize in just one type of client; we have a diverse client list that allows us to provide the press with out-of-the-box segment ideas and story pitches across multiple fields. Each client is guaranteed personalized attention and consistent communication.
President and Founder
Prior to forming Pace Public Relations, Annie Pace Scranton worked for eight years as a seasoned television producer, with a resume that includes major networks such as CNN, Fox News, CNBC, MSNBC & ABC. Acting as a guest booker for these various networks, Annie’s brand of public relations combines her unique understanding of behind-the-scenes television with her unparalleled list of contacts. In television, it’s all about knowing the right person to pitch to, and Annie’s contacts are second to none. Recent clients have been thrilled with placements on CNBC, Fox News, HLN, MSNBC, Fox Business Network, Bloomberg TV, PIX Morning News and various print and website outlets.
Before working in television, Annie started out at a small boutique public relations firm, Lou Hammond & Associates. There, she concentrated on local news coverage and newspaper and magazine placements for her clients. Annie also worked as a local reporter for the New Jersey based newspaper, The Asbury Park Press, where she covered local politics and business openings.
Annie is a graduate of Smith College where she served as the Editor-in-Chief of the weekly newspaper, The Sophian. She now serves on the Board of Directors for the New York Smith College Club and is an Executive Committee Member for the charity, the Catholic Big Sisters & Big Brothers.
Annie is a member of the New York Women in Communications, Inc., women in communications in all disciplines and at all career stages to reach their full potential but promoting their professional growth; The Step Up Network, a nonprofit membership organization igniting women and girls to fulfill their potential; and a platinum member of Ladies who Launch, connecting all women entrepreneurs across the country.
Senior Account Manager
Meghan Powers is PPR’s Senior Account Manager. Meghan has an extensive background as a TV news producer and writer. She has served as a booker and segment producer for various top-rated national news programs, including FOX News Channel’s FOX & Friends and CNBC’s Fast Money. Most recently, Meghan was the lead Interview Producer for Al Jazeera America’s Real Money with Ali Velshi. At FOX News Channel, she traveled for the network’s coverage of major news stories, including Hurricane Katrina, the Sago mining accident, and the disappearance of Natalee Holloway. She is a graduate of Denison University in Granville, Ohio.
Antonia Donato is an Account Executive at Pace PR. She brings five years of PR and Social Media experience to the table, and has delved in everything from in-house public relations for law firms to social media/community management for universities. At PPR, she primarily focuses on securing online/print placements for lifestyle clients, content ideation and pitch development, as well as targeting new clients and proposal generation. She most recently studied marketing at The University of Delaware, and has completed academic research alongside distinguished professors at Iowa State University and Virginia Tech.
Assistant Account Executive
Caroline Kropke is PPR’s Assistant Account Executive. Caroline is a graduate of Tulane University where she studied English, Art History and Economics. As a student, she was involved with Kappa Kappa Gamma and Habitat for Humanity and held internships at Green Light New Orleans and Team Feed the Children. At Pace PR, Caroline focuses on developing pitch ideas for clients and reaching out to key members of the media. Since joining PPR in November 2015, she has gotten placements in WSJ, Inc., Parents, and MindBodyGreen. In her spare time she enjoys visiting art museums and traveling to new places.
Assistant Account Executive
Natalie Medved is a graduate of Pennsylvania State University where she received a Bachelor’s Degree in Public Relations with a minor in Business. As a student, she worked as a producer at local radio stations The B 94.5 FM, WOWY 97.1 FM, and Eagle 98.7 FM and held a student board position of the International Association of Business Communicators. She briefly worked at NYC’s Behrman Communications before joining PPR in September 2016 where she now focuses on creating tailored pitches and working with media to secure placements. While at PPR, she has gotten placements in Newsday, Bloomberg BNA, Popsugar, and Seventeen.
Rose is an independent media relations consultant for Pace PR. She has more than a decade of experience in the PR business, developing and implementing dynamic media relations programs for a diverse range of global clients in advertising, business and finance, nonprofit, public affairs, media and technology. Her expertise lies in crafting innovative, strategic and results-oriented public relations campaigns that consistently deliver media buzz and help drive the needle. Rose graduated from The George Washington University in Washington, D.C.
Alix Abbamonte leveraged her extensive television and media knowledge into a successful PR career. She started in television in 2003 after graduating from the University of Delaware with a BA in Communications. She moved to New York City to work on MTV shows True Life, Cribs, and My Super Sweet 16 before moving over to Bravo and casting the Real Housewives of New Jersey.
Alix became interested in public relations after working with publicists for television shows. In November 2011 she joined Pace Public Relations in New York City as an Account Executive. She developed pitches for all accounts, oversaw the company’s research department, and maintained all of the its social media accounts.
Alix currently consults with Pace PR, focusing on print and broadcast outreach, launching new products/businesses, and developing pitches and content for her accounts.
Principal Marketing Advisor
Susan coordinates new business by conducting targeted outreach to prospective clientele. Her varied background in sales, retail, education and interior design enable her to cast a wide net whilst courting new clients. A graduate of Pace University, Susan’s people skills and sunny demeanor are invaluable at PPR. She is also the founder’s mother and a trusted advisor.